- Plan: ICP, competitive set, objections, talk tracks for that domain.
- Write: draft from research, then a critique pass before cards hit the deck.
- Maintain: new posts, press, and optional private sources refresh the material.
Public sources include blogs, case studies, social posts, whitepapers, press releases, and podcast transcripts. Private sources (calls, email, Slack, product docs) are optional and tenant-scoped.
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