The 2017 CSO Insights Sales Enablement Optimization Study found a formal charter tied to 27.6%
higher quota attainment versus the 57.7% study average. The 2018 follow-on, Sales Enablement
Grows Up, linked a charter to a 59% win rate. Neither study measured a charter document — both
measured what happened when the priorities in it turned into a practiced behavior.
Source: CSO Insights, 2017 Sales Enablement Optimization Study; Sales Enablement Grows Up, 2018. Read the full research.
Admin reporting, invites, and MCP as a server let enablement run the program without becoming the help desk for "where is the latest battle card."
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Work email, company name — we review requests and send the invite to app.gtmflashcards.com.